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Conexion Chocolate 85% bar

Clearing Up the Confusion in Labeling Chocolate

What is ‘craft’ chocolate? How about ‘artisanal,’ ‘virgin’ or ‘sustainable’ chocolate? These are just some of the myriad terms used by chocolate-makers and chocolatiers in an attempt to define their products and methods, and to market them to consumers. There are of course many other terms – local, hand-made, small-batch, single origin, raw, specialty, dark, stone-ground, direct trade, grand cru, fine, all natural…the list goes on and on.  As the COO of Conexión Chocolate, while I applaud the effort of many in our industry who employ these words to help differentiate ‘us’ from ‘them’ (Mars, Hershey, Cadbury, etc.), I can’t help but wonder if we’re adding to the problem in doing so.

Source: Clearing Up the Confusion in Labeling Chocolate |

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